If you own a website, you’ve probably heard countless times that SEO is essential to having a successful website. It’s true, but what exactly is SEO?

Search Engine Optimization, also known as SEO, is the process of improving your website’s content so that search engines (like Google) will show your website as one of the top results when web users search for certain keywords.

For example, if you have a plumbing service website, you want your website to be the first search result when a customer googles “water heater installation.”

Without SEO, your website could end up forgotten in the pages on pages on pages of less popular search results. This could lose traffic for your website and lose business for your company!

Elements of Search Engine Optimization

SEO has 2 key elements: keywords and content.


Keywords are words or phrases that are searched repeatedly by potential customers. When choosing keywords for your website, it’s important to find ones that are popular and essential to your line of business.

For example, if you own a website about construction, you might want to use words like ‘building’, ‘remodeling’, and ‘contractor’ throughout your website. It’s important to include keyword phrases, too!


Along with keywords, your website’s content is an important element of SEO. The more content you have on your web pages, the more keywords you’ll have as well. Which, in the end, will give you more search engine hits.

It’s imperative to make sure you have quality content that’s informative about your business. Another great way to add valuable content to your website is through blog posts.

Blog posts add fresh, consistent content to your company’s website. It’s also a great opportunity to utilize more keywords and provide more information that web users might search for.

Free SEO Tools

You may be asking: how do I find my company’s keywords? Luckily, there are several free online tools to help you find highly-searched words and phrases.

Start typing in keywords to see what’s trending in your line of business. Once you’ve found some popular phrases, start including them in your website’s content!

SEO Takes Time

Search engine optimization isn’t just a one time thing. It’s a process!

To get the most out of SEO, you need the time and patience to build quality content for your company’s website. It’s also important to keep your content fresh and up-to-date.

Your website may require routine maintenance to ensure it stays at the top of the results page!

Search engine optimization is an investment: if you put in the time and effort, you’ll see growth in your company’s visibility and business.

To Review

SEO is all about getting your website to the top of Google’s results page. SEO is what makes your website visible to consumers and promotes website traffic.

Adding keywords and informative content to your site can help you reach potential customers and allow your company to dominate the search results page.

Don’t ignore SEO. Start making your website as search engine friendly as possible!

Not ready to do it on your own?

We understand. Running a successful business takes a lot of time and effort. There’s not always enough time in the day to worry about SEO, too.

Sometimes, it’s easier to call in the professionals. That’s where we come in.

At Lemmtec, we can help with all your SEO needs. Whether it’s finding keywords, creating original content, or analyzing competitors’ websites we’ve got you covered. Take a look at our SEO services.

Ready to increase your website’s traffic?

Contact us to talk about an SEO plan for you!