In this day and age, social media is more than just a fun, time-killer for people to enjoy. Now, more than ever, it’s an essential part of running a successful business!

First, what exactly is social media marketing?

Social media marketing is using social media platforms (i.e. Facebook, Twitter, etc.) to promote your business and its services/goods.

What is the Purpose of Social Media Marketing?

There are many benefits of having a social media platform and using it to market your business.

This form of marketing can help you reach new customers, connect you with your target audience, and increase your online presence. This, in turn, can drive traffic to your website and increase business and sales for your company.

Social media is also a great way to reach a large number of people in a relatively quick way. According to the Pew Research Center, about 70 percent of Americans actively use social media in their day-to-day lives.

By marketing your company on social media, you have a chance to connect with all of them! Social media greatly expands your reach for potential customers— allowing your business to continue growing.

Seeing the Results

One major benefit of social media marketing is that you can easily see the fruits of your labor.
Whether it’s likes, favorites, retweets, or shares, each platform allows consumers to interact with your posts.

This engagement lets your company know who’s viewing your content and if their reactions are good or bad.

Marketing Strategy

However, simply creating an account and posting sporadically isn’t going to get your company the results you want. Effective social media marketing requires a well thought out strategy.

This marketing strategy may consist of:

  • Deciding your intended audience
  • Picking which platforms your company will use
  • Creating engaging posts and content
  • Analyzing your posts’ success

Having an effective strategy will bring your marketing game to the next level—allowing your business or brand to become even more visible.

Content and Analytics

Social media platforms allow you to create posts and content on all kinds of topics and in all forms of media. This allows you almost unlimited creative freedom, but it can also be overwhelming.

Engaging content can be in the form of blogs, infographics, articles, videos, announcements and so much more. Check out our previous content marketing article to learn more about generating quality content.

Once your posts are out there for everyone to see, your company can start looking into post analytics.

Post analytics include tracking trends and performance rates to see which content best connects with your current and potential audience.

Once you analyze your social media and see what your customers like, you can begin to create targeted content for your audience. By directly addressing your audience’s wants and needs, you can increase traffic to your website and business for your company.

Let’s Review

Social media marketing is an important part of any company’s marketing strategy. It allows you to connect with a wider audience and promote your business and services in a creative, engaging way.

Once you begin posting on social media platforms, post analytics will allow you to see what your customers are and aren’t interested in. This allows you to create targeted, specialized content that will keep your customers attentive and coming back for more.

This form of marketing is a great way to increase your business’s online visibility and create solid relationships between you and your customers.

Need help with Social Media Marketing?

Not everyone has the time, energy, or experience to effectively market their business on social media. Trust us, we get it!

Sometimes, it’s more effective to let the experts handle it. That’s where we come in!

Here at Lemmtec, we’re ready and willing to assist with all your social media needs. From writing content to analyzing your platform’s engagement, we can handle it all.

Check out our Social Media Management Services and let us know how we can help.

Ready to connect with audience and grow business?

Let us help develop a social media marketing plan that works for you!